There are numerous services that advertise first page Google results and other such amazing feats, for a nominal fee. Beware. No. 1 rankings are never guaranteed, and under-the-table SEO tactics can lead to your website being banned. The best way to properly optimize your website is to do it yourself. Many services offer content analysis and training for creating compelling content for both human visitors and search engines. Some services even offer content creation, which is an excellent way to gain optimized content. Hathway's SEO specialist, Evan Rowe, has developed a concise series of blogs as a guideline for optimizing your site independently.
Part 1: Content Management Systems (CMS) "The most important aspect of Search Engine Optimization (SEO) is the ability to add fresh new content continuously and consistently to your website on a daily basis. That’s it! If, you can post new content to your site everyday, not only will you see a huge increase in traffic to your site, but you will also see your Search Engine ranking steadily climb. Of course, there are other factors that go in to SEO and SEM, but none as important as content creation." Part 2: Social Bookmarking "Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them." Part 3: Blogging "That’s right, this is a blog about blogs. However, instead of telling you how cool it is to be able to voice your opinion, I will be revealing how blogging can help improve your SEO and in turn drive more traffic to your website. Here are some tips for effective blogging." Part 4: Back-linking Etiquette "There are 3 major factors to consider for your SEO campaign: keyword analysis, on-page optimization, and arguably the most important, back-links or inbound links. Before back-links used to just be a referral source that could generate some unexpected traffic. From my experience they are now the most weighted factor when it comes to Search Engine Rankings. In case you are unfamiliar with the term back links, simply put, back links are links to your site from another site." Part 5: SEO Analysis and Tracking "Google Analytics is a free web tool designed to provide you with a detailed view of any and all activity on your website. The importance of how to accurately analyze and implement the different types of data that Google Analytics provides gives you a significant edge over your competition in your efforts for top search-engine rankings." Hathway, formerly Hathway Tech, is a creative digital agency that focuses on web development, graphic design, and innovative marketing strategies and can now be found at 4251 S. Higuera St. Ste #101 in San Luis Obispo.If you are interested in Hathway's SEO training and analysis services or content creation, feel free to contact us through the contact form on WeAreHathway.com or
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