Shopatron’s 10th anniversary celebrations are wrapping up, giving the company a moment to reflect on the good times, and a chance to look forward to what it hopes to celebrate in the next 10 years.
 
“The goal of the anniversary campaign was to remind us that Shopatron started out as a simple, good idea, and now, 10 years later, we are successfully competing with e-commerce giants,” says Mark Grondin, Shopatron senior vice president of marketing, Mark Grondin. “And we wanted everyone to blow off some steam and have a little fun in our community.”

The anniversary celebrations for the retail-integrated e-commerce industry leader included multiple community events and online social activities designed to highlight the company’s competitive spirit and celebrate its accomplishments. The sentiment guiding the celebrations was "two high fives,” brought to life with an interactive social campaign conceived with San Luis Obispo marketing company, WhizBang Ideas.
 
In San Luis Obispo, Shopatron showed its team spirit by sponsoring employees in three competitive sporting events, including Scott Tinley’s Adventures triathlon, where three Shopatron team-members finished second in their class; the SLO Gran Fondo cycling event, where five team members finished in the top 10 in the picollo and medio events; and the City-to-Sea half-marathon, where founder Ed Stevens’s wife Robin finished second in her class and sixth overall in the 5K. In Swindon, United Kingdom, where Shopatron has European headquarters, the team participated in the Swindon Half-Marathon and Fun Runs.
 
For the online campaign, more than 2,000 “high-five hands” were distributed locally and nationwide to Shopatron clients and partners in the e-commerce industry. Recipients participated in an online contest to win an iPod Touch by sharing their most creative uses for the hands on Shopatron’s Facebook fan page. An additional 200 “hands” were requested online, and the contest submissions received over 300 votes. See the winning entry submitted by Kevin Paramore of Overton’s Marine Accessories & Watersports, and the other submissions at facebook.com/Shopatron.
 
“The celebration was fun, but what it represents is more important,” said Ed Stevens, Shopatron founder and chief executive officer. “It celebrates the fact that we have become one of the leading and fastest-growing e-commerce companies in the world. But what I most look forward to is the next 10 years, which should see us grow into new markets and regions, as well as finding new ways to revolutionize ‘local’ e-commerce.”
 
For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About Shopatron
 
Founded in 2001, Shopatron is the only e-commerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to e-commerce that matches the unique needs of branded manufacturers and multi-channel retailers.
 
With Shopatron's e-commerce solution for brands, Coex Freedom, manufacturers sell on their Web site and send orders to their retail partners for fulfillment. Their solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.
 
Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is based in San Luis Obispo.