Verdin Marketing Ink has dropped the Marketing and the Ink, but in title only. The San Luis Obispo-based marketing firm has rebranded itself to convey an evolution that has taken place over the past eight years.

The new brand, complete with a new logo, slogan, website, blog, social media pages and more, showcases Verdin’s professionalism using a friendly, creative design with a surprising color palette.

“We have a unique vision for what we can do for our clients, and in this business, our clients’ success is our success,” said Mary Verdin, the agency’s president. “We are partners with our clients, and will continue to push ourselves and remember that everything we do should tie back to our clients’ business goals, effectively reaching those goals in professional, friendly, creative and surprising ways.”

These four words – professional, friendly, creative and surprising – were identified as descriptors of the agency when it bought and built-out its offices at the corner of Tank Farm and Broad. “Our architect asked me to describe the company. Those four words stuck and we try to apply them to everything we do,” she added.

The new brand was launched on Thursday at a special celebration honoring Verdin clients for their support and business. Now just Verdin, the sleek new name and branded look brings a contemporary sophistication to a company that has seen tremendous growth since it was founded in 2003. And this new brand positions Verdin for the additional growth it plans to experience in the years ahead.

Verdin’s rebrand came as a natural progression. Since 2003, the full-service marketing firm has grown from being a “one-man shop” to a 10-member firm, representing dozens of clients both locally and across the state.

The company started eight years ago with just Mary Verdin. Her first day as the owner of a new company began in a self-described “small, but cool, downtown office” with a card table and a Mac (her desk hadn’t arrived yet). In a few short years, the fledgling business developed into a full-fledged marketing powerhouse and continues to grow today.

“We are expanding to serve more clients outside of the area, but we want to keep to the qualities that we hold dear and that our local clients have appreciated over the years,” Verdin said. “We will continue to grow our local client base and stay connected to the local community and local nonprofits. That’s very important to us.”

Verdin also announces two new members to its team: Social Media Strategist and Public Relations Coordinator Whitney Diaz and Account Coordinator Megan Mastache.

To see the new brand and find out more about Verdin, visit the company online at www.VerdinVision.com.