Hathway, an interactive marketing agency based in San Luis Obispo, Calif., recently reinvented Straight Down Clothing’s online presence and e-commerce website.  

The San Luis Obispo-based clothing company relied on Hathway as its lead digital agency and tasked it with redesigning a sophisticated look, amplifying the brand brand and providing full e-commerce functionality.

Hathway redesigned the site from the ground up, with both Hathway and Straight Down creative teams focused on translating the Straight Down lifestyle and brand across the entire user interface. Original imagery, product photography, site layout and placement of e-commerce navigation items give straightdown.com a seamless and branded user experience. 

A new web presence just seemed like the next logical step for Straight Down,” said Joe Olesh, director of marketing and web development at Straight Down.  “The new site allows us to better serve our existing loyal customer base, while expanding our business to new places. With a sophisticated design and user experience that is a true extension of the Straight Down, we are ready to compete with the big brands.”

Hathway also designed the San Luis Obispo Chamber of Commerce’s member-driven website, www.slo-business.com.

More information about Hathway can be found at www.wearehathway.com.