Lahout's Country Clothing & Ski Shop has partnered with retail-integrated eCommerce provider, Shopatron, to make its entire selection of ski and outdoor sports gear available online. Now shoppers everywhere can make a purchase from America's oldest ski shop, even when they are not in one of their six New Hampshire locations.

Shoppers will find the same level of service and expertise on Lahouts.com that they do in its stores.

"We wanted to bring all the Lahout's stores online without losing the level of service we are committed to," said Susan Lahout, director of eCommerce. "Shopatron enabled us to do this. Plus, Shopatron gives us access to additional orders coming from the websites of many of the brands we stock, supporting a whole new revenue stream for our stores."

Shopatron's retail-integrated eCommerce solution is a great fit for a service-focused multi-door retailer like Lahout's. Shopatron's superior 5-point shopping experience is focused on rich product information, world-class service, effortless shopping, unlimited delivery options, and, of course, strong community connections.

"It's inspiring to see a company that started as a small dry goods market nearly a century ago enter the online marketplace without losing its traditional values and service-oriented approach," said Shopatron SVP of Marketing Mark Grondin.

The Shopatron system allows Lahout's to manage online orders and control inventory across brick-and-mortar stores through a centralized, easy-to-use system. That means a Patagonia jacket ordered online can be shipped to the customer from any Lahout's store that has the product in stock, or, better yet, it can remain in the store for customer pick-up.

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron clients include top brands such as K2, Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.