On Tuesday, Oct. 26, the Small Business Administration will hold several online marketing workshops at the pavilion on the lake, 9314 Pismo Ave.

10 a.m. – noon: The Power of Email Marketing “How to Do Email Marketing Well”  

Great for all levels of users:  Building relationships with your current customers is key to growing your   
business. Reach them with professional email communications that make you look great. This seminar covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Master email communications with this comprehensive look at winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, how to avoid being a spammer, tips for scheduling and examples of successful email campaigns and how they were set up to build business and drive sales.

Register online: http://tinyurl.com/10am-Atascadero  or Call: 805-466-2044.

1 – 3 p.m.: Social Media Marketing Made Simple “Social Media Best Practices & Strategy Overview”

In this 90-minute introductory session, we will cover some of the strategies and best practices to get the most out of your social media activities including time management and measuring the return of your activities.  We will talk about what social media marketing really is, how to incorporate it into your business life without losing productivity and look at how other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response.  We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths and to evaluate them for best use for your business or organization.

Register online: http://tinyurl.com/1pm-Atascadero or Call: 805-466-2044

Meet Kelly Flint – Constant Contact’s Regional Development Director Los Angeles
Kelly is Constant Contact's local small business expert in the Los Angeles area. A knowledgeable marketing expert, Kelly has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing and online survey strategies.  A popular speaker and educator, Kelly gives small businesses and nonprofits the tools, techniques, and strategies they need to grow and expand their business and to maximize the power of relationship marketing.

3 – 4 p.m.:  YELP and Your Business

Consumers today aren't just sharing their opinions about businesses with their friends and family; they're getting online and sharing it with the world. User generated content on social media sites like Yelp continues to become more important for small businesses owners. What are the best practices within this new era of transparency? What options exist for the business who has just received a negative review? Relying on real-world examples, this session will examine the DOs and DON'Ts for engaging with customers online.

Register online: http://tinyurl.com/3pm-Atascadero or Call: 805-466-2044

Meet Luther Lowe – YELP's Business Outreach Manager
Luther joined Yelp in February 2008. Luther works to educate local business owners about the valuable role they play on Yelp. He meets often with business owners across the country and works closely with the different divisions within Yelp to develop and execute products and best practices that further speak to the needs of local businesses. Previously, Luther worked as a Special Assistant to retired General Wesley Clark. He holds a B.A. in government from The College of William & Mary.

Sponsored by:
This cooperative agreement is partially funded by the U.S. Small Business Administration and the University of California, Merced. SBA's funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. This material is based on work supported by the U.S. Small Business Administration. Any opinions, findings, conclusions and recommendations expressed are those of the author(s) and do not necessarily reflect the view of the U.S. Small Business Administration (SBA). Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.