On July 1, San Luis Obispo Chamber of Commerce launched the latest edition of its award-winning Visitors Guide complete with a new contemporary lifestyle magazine layout, enhanced graphics, award-winning photographs, and features that have never been in the guide before. 

Additions to this 2010-11 edition of the Visitors Guide are an enhanced wine section, a new health and wellness section, and an extra section that includes jewelry and shopping, as well as current written content and an interactive online copy of the guide at visitslo.com.

This year’s Visitors Guide theme is “Wish You Were Here” – a thought that resonates with visitors whenever they stay in the San Luis Obispo area.

San Luis Obispo is a town that captivates and enchants with its beauty and ease, and each page of this new edition pulls readers into a fascinating world where everyone can enjoy the simple things in life. Supporting this theme is the use of historic tourist postcards from past decades.

The SLO Chamber spends all year researching visitor trends and developing ways to attract tourists to the area and help make each visitor’s trip to San Luis Obispo easy and complete.

The SLO Chamber has produced Visitors Guides continuously every year since 1979, but the first guide was published in 1913. The recent publications have been recognized with awards as one of the best community publications in the nation.

The guide has traditionally been used as a tourism tool that is sold in the SLO Chamber’s Visitor Center, distributed to potential visitors and used in all public relations projects done by the San Luis Obispo Chamber of Commerce.

Visitors Guides are available in the San Luis Obispo Visitors Center, 1039 Chorro St., or online at visitslo.com for $3.95 plus postage.

To view the Visitors Guide online for free, click here.