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SLO tourism: very strong in comparison to others PDF Print E-mail
Hardly anyone is happy about SLO’s 2.2 percent decline in tourism so far this year. However, the latest report on California tourism issued by national data firm STR should give us some solace. SLO’s “revPAR” (total room revenue divided by available rooms) dropped 4.9 percent, the first drop we’ve had in years. But that looks really good compared to Santa Rosa, down 24 percent, Monterey, down 18 percent, or Santa Barbara, down 14 percent. We also had the 2nd lowest decline in occupancy (-2.7 percent) of the 14 California cities in the report. Santa Rosa was down 16 percent, Napa Valley dropped 11 percent, Monterey fell 11 percent and Santa Barbara was off 9 percent.
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